ONLINE SHOP WILL SPARK SALES GROWTH FOR ELECTRICAL FIRM
An award-winning electrical firm is extending its services by opening an online shop, selling a wide range of motors to customers across the country.
The e-commerce site, set up by NES (North Electrical Services) Ltd, which is based in Inverness and Elgin, is now live at http://www.nesnorth.com/shop
It is another milestone for the ambitious company which has already more than quadrupled its permanent workforce to 60 since setting up in 2012. It has also targeted another four-fold increase and a move into the central belt over the next few years.
NES currently operates a specialist sales and parts division at its Elgin workshop, stocking every type of electric motor and related component for a wide range of customers in industries including agriculture, quarrying, manufacturing, fishing, shipping, food, timber, distilling and energy. In addition, the team carries out rewinds, repairs, overhauls, maintenance and inspection.
Initially, the online outlet will be selling only new TEC electric motors, for which NES is an authorised distributor and stockist, but intends to develop the facility and add other products, including data cables, fire alarms, control panels, electric components and industrial lighting.
The products can be delivered direct to the customer or delivered to the Elgin base for collection, with a turnaround of two-three days.
Last year NES sold more than 200 motors and expects this figure to significantly increase via the e-commerce site.
Kirsty Bulloch, NES’s business development manager, said: “This is a natural extension to our business. We already sell motors and other parts through the workshop and the new online site will allow us to provide a more extensive service across a wider geographical area.
“The increased sales will, in turn, generate new business and clients for the repair and maintenance side of our operation.”
NES has recruited marketing graduate Paul Mossman on a six-month contract, partly funded by Business Gateway, to assist the project’s development, including carrying out market research.
Earlier this year, Inverness, Nairn, Badenoch and Strathspey MP Drew Hendry tabled an Early Day Motion in the UK Parliament congratulating NES’s success, highlighting its growth and future plans, as well as its commitment to recruiting apprentices and staff development.
The company also scored a double success at a national business awards ceremony. It won the north section of the Business of the Year category for firms with under 100 staff in the Scottish SME Business Awards and went on to take the national title, beating four other regional winners.
In recent years NES has earned prestigious awards from SELECT, the Electrical Contractors’ Association of Scotland, which represents more than 1,250 companies, 15,000 electricians and 3,500 apprentices.
In 2016 it collected the award for Best Electrical Safety Project, having won the Best Use of Training category the previous year.